Hyper Local or Bust
Hyperlocalization is afoot. The Pew study pointed that out recently: that newspapers are doing more local stories and fewer national and international stories in the face of the competition of Internet news.
The Boston Globe spent a great part of the last three years experimenting with this and related notions, in the wake of its purchase by the New York Times. Like most best practices in desperate states, the determined execution of a new paradigm such as this…the headlong rush to only that which is local… can hasten further the eddying decay. Look at the Anthrax story.
A government scientist kills hisself as the Feds prepare to charge him with 6 Anthrax Post 911 murders. The Globe gets it in the Friday paper. Puts it at the bottom of page two. Because it is not local.
It’s top of page at Google all of that day. Maybe it came in late, and they couldn’t rip up page one; on Sat they did put it on page one [again at bottom]. I suppose you could consider yourself going back to first principles by being hyperlocal. You can try to outthink your competition [the Web] and end up outthink inking your own self. In my opinion.
The Boston Globe spent a great part of the last three years experimenting with this and related notions, in the wake of its purchase by the New York Times. Like most best practices in desperate states, the determined execution of a new paradigm such as this…the headlong rush to only that which is local… can hasten further the eddying decay. Look at the Anthrax story.
A government scientist kills hisself as the Feds prepare to charge him with 6 Anthrax Post 911 murders. The Globe gets it in the Friday paper. Puts it at the bottom of page two. Because it is not local.
It’s top of page at Google all of that day. Maybe it came in late, and they couldn’t rip up page one; on Sat they did put it on page one [again at bottom]. I suppose you could consider yourself going back to first principles by being hyperlocal. You can try to outthink your competition [the Web] and end up outthink inking your own self. In my opinion.
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